3 Reasons Why Keychains Make Great Marketing Items

Finding ways to have your business stand out from the competition can be challenging. Taking the time to create promotional items is a great way to get your business noticed, and making key chains is one of the best choices. Below are three reasons why key chains make great marketing items.


Pretty much everyone in this world needs a key chain to keep the keys to their home and car organized. Since these keys are so important, people are always aware of where their keys are located. Thus, if you create a key chain, you are giving them an object that they will be using each and every day.

Every day, the people with your key chain will see your logo and be reminded of your company. They may not need your products at the moment, but when they do, since you have been in their line of sight day in and day out, they will probably buy from your company.


When it comes to creating promotional items, the ones that are the most successful are those that are practical and people can use every day. There’s a reason why you see so many pens, water bottles and coffee mugs with company logos on them—because people use them. The same is true for key chains.

You want customers to remember you. When you create a practical and useful item that they can incorporate into their everyday lives, you are accomplishing that goal. People take their keys with them whenever they leave the house, so creating a key chain benefits them and your business.


Creating marketing campaigns isn’t cheap, so you need to make sure every dollar is spent wisely. When it comes to creating key chains, you can often buy these in bulk, which means the more you buy, the less expensive they get. This could be an incredibly cost-effective way to get your logo in front of a lot of people.

There is a balance between inexpensive and cheap. There are many different types of key chains available in the world, and you want to find one that will fit within your budget but still be functional. If the key chain breaks easily, then you won’t be accomplishing your goal. People will throw the item away because they can’t use it. Find one that is sturdy but still within your budget so that you can give customers a useful product with your logo on it.

Finding ways to get your business information in front of customers can be challenging. By creating promotional items, especially key chains, you are giving people something they can use every day—and they’ll be looking at your logo when they do.

Evan Shaner